Senior Market
Providing Advertising Planning, Media Buying, and Web Design for Businesses.
Houston, Texas
Copyright © Vision Advertising & Marketing 2011
It is a VERY Large group of people. The Senior Market is comprised of the Silent Generation and the Baby Boomers.
* 10.1% of the people in Texas (2.4 million) are 65 years and over.*
* 28% of the people in Texas (5.6 million) would be considered Baby Boomers.**
* Everyone is growing older - and lifespans are increasing.
They are CONSUMERS of your product.
* Have more discretionary income than any other age group (total income is estimated to be $900 billion in US).
* Control 70% of the total net worth of American households - $7 trillion of wealth.
* Own 80% of all money in savings accounts.
* Spend more disproportionately to their numbers.
* Are not fanatically loyal to brands - they are more concerned with quality of product.
* Read newspapers more than any other age group.
* Account for a dramatic 40% of total consumer demand.***
* 84% have income from $25,000 to $150,000 (plus their savings)
Older adults are rapidly becoming the largest market segment in society and will possess the most purchasing power of any demographic in human history. Advertising, in contrast to other industries such as travel and insurance, has been slow to respond to the new demographic realities brought upon by population aging.****
(* US Census - 2009 estimates ** Texas Department of Aging *** ComingOfAge.com **** The Anti-ageism Taskforce of the International Longevity Center-USA)
You already are getting business from seniors. Do you want more business from seniors?